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outlet scarpe nike italia had a high hurdle to overcome entering its fiscal third-quarter earnings report. With the stock price sitting at a new all-time high, it was going to take a lot more than merely an earnings beat to keep the stock moving higher. Despite the stock falling about 7% after the release, the quarter was another good one for the athletic wear giant, as Nike continued to demonstrate the strength of its brand in a highly competitive market for footwear. Let's review three highlights from the quarter that shed light on Nike's current business momentum. Even for a company built around the mantra of Just Do It, the Air Max 720 had Swoosh employees changing the motto to Just Let’s Think About It For a Second. “We had a lot of conversations like, ‘Is it too big?’” says Jesi Small, the senior footwear designer for the Air Max line. “‘Does it look okay on the foot?’” And then Small asks, again, maybe just to double check: “Is it too big??” The team’s answer, ultimately? If it’s too big then, well, that’s the point.
scarpe nike saldi uomo Since announcing the Air Max 720 in January of this year, Nike has talked up the airbag (largest in company history!) that serves as the shoe’s sole. Even the copy on the shoe’s product page asks (then answers), “Has Air Max gone too far? We hope so.” The sole, to be sure, is comically large, but that was the only surefire way to get the shoe’s message across, according to Small and Dylan Raasch, Air Max’s senior creative director who was also on the call. “The design team really wanted this to be an exaggerated shape and as big as possible to really communicate that comfort,” Small says. Even if the 720 is difficult to wrap your head around, there is something somehow irresistible about it. The feeling might be familiar to anyone who wanted to pop a Tide Pod: just as those appeared delicious, I’m drawn to the gushy sole that looks like so much fun to bound around in. In this case, of course, wearing the 720 won’t send you to the hospital. The shoes deliver on their springy appearance.
scarpe nike saldi online Looking at the shoe’s puffed up sole, that point comes across loud and clear. The airbag hangs over the sides of the shoe to the point, seemingly right on the edge of bursting. Sitting atop that comfy ride is a rippling upper not entirely unlike the Air Max 97’s. What’s more shocking than what’s on the shoe is what’s not on it: Nike’s money-minting Swoosh logo. In its place is a boomerang shape that looks like a Nike logo was flipped upside down and exposed to high heat until its sharp edges started to melt away. The shoe comes in a variety of nature-inspired colorways, from the Northern Lights (a dead ringer for Gatorade’s purple Riptide Rush flavor) to an all-black “Eclipse” model. I’m wearing a pair right now with a sparkly mesh upper fabric that looks like it was scissored off a dress worn to Studio 54 in the ‘70s.
nike saldi uomo online takes Air as far as technologically possible. It's the next logical step for the Air Max line, which started in 1987. That year, legendary Nike designer Tinker Hatfield debuted the first shoe with visible air—a way to show customers the magic element of the shoe that made it so comfortable. Since the Air Max 1, Nike has gone about staking its claim to the tech. “Air as a platform and technology is synonymous with the brand,” Small says. She explains that Air serves as the lighter side to Nike’s competitive and serious demeanor. The 720 takes that modest window seen on the Air Max 1 and warps it through the funhouse mirror all fashion seems to go through in 2019. Nike’s designers say that they weren’t necessarily following trends with this shoe, though. They started designing the 720 four years ago, in 2015, dreaming of a day when people would trade in their sleek and simple Common Projects for these innertube-shaped 720s.


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